Mago is the AI admin assistant for Magento 2. Ask a question in the admin panel and get live answers on sales, configuration and content — powered by Claude or OpenAI.
The peaks of the M resolve into diamonds — chat nodes talking to each other. Everything is straight lines and 45° angles, so the mark stays sharp from a 16px favicon to a conference banner.
The main mark. Orange gradient, engineering grid, satellite diamonds. For the app icon, marketplace listing and favicon.
mago-core-icon.svgFor third-party skills built on Mago. Charcoal with an orange keyline — an addon orbits the core, it doesn't replace it.
mago-addon-icon.svgIcon plus wordmark, for headers, docs and press. "Mago" is always bold, the product name ("Core") always light.
mago-core-horizontal.svgBreathing room: keep clear space around the mark of at least its own corner radius, and don't use it smaller than 24px on screen. Scale from the SVGs — they're the source of truth.
The rule of thumb: orange marks the brand and things you can click — nothing else. The gradient (Mago Orange → Deep Orange, 135°) lives on icon backgrounds only, never behind text.
The wordmark's contrast is the whole system: DM Sans Bold against DM Sans Light. One family, two extremes.
Product naming follows the wordmark: Mago Core, Mago Analytics, Mago Content — bold brand, light suffix, never reversed.
Mago is an AI admin assistant for Magento 2. Merchants chat with their store — analytics, configuration and content — powered by Claude or OpenAI. Open source, MIT-licensed.
Mago brings a natural-language assistant into the Magento 2 admin panel. Merchants ask questions in plain language and get live answers on sales, products, customers and configuration, streamed in real time. Write actions always require explicit confirmation, and access follows Magento's own admin roles. Third-party modules can add their own skills without touching core. Requires PHP ≥ 8.1 and Magento ≥ 2.4.4.